GU SHENGYU received his PhD in Tourism Management from the National Kaohsiung University of Hospitality and Tourism in 2020. He is currently a lecturer in the School of Geography and Tourism at Huizhou University, China. He graduated from Bangor University with a Postgraduate Diploma in Business with Consumer Psychology and a Master degree in Social Research and Social Policy. His research interests included Consumer Behavior, Tourism, Trade Economy and Service Economy.