Big Data Analytics for Detecting Deceptive Product Comments in Online Social Media
在线社交媒体中欺骗性产品评论的大数据分析技术
讲座题目：在线社交媒体中欺骗性产品评论的大数据分析技术
讲者：刘耀强 博士、副教授，香港城市大学
时间： 2015年5月13日 11:00-12:00
地点： 广州市天河区华南师范大学计算机学院102讲学厅
主持人： 赵淦森 博士、教授、博导，华南师范大学
Abstract
Deceptive online product comments have been the subject of discussion in the business press and in the legal circle recently. However, existing methods of deceptive product comment detection cannot scale up with the ever expanding big social media data. Guided by the design science research methodology, one major contribution of our research is the design of novel big data analytics methods for the scalable extraction of near duplicate and diffusion network features from big social media data to enhance deceptive product comment detection. Since very few studies have examined the issue of “veracity” of big data, another important theoretical contribution of our research is the design of a Hadoop-based computational method to automatically assess the “veracity” (e.g., truthfulness) of big social media data. The managerial implication of our research is that organizations can apply our design artifacts to extract more accurate business intelligence from filtered user-contributed comments, and hence to develop timely and effective business strategies. The societal implication of our work is that consumer welfare is better protected due to the filtering of deceptive product comments.
Short Bibliography of the Speaker (Dr. LAU Yiu Keung Raymond, 劉耀強)
讲者介绍：刘耀强博士
Raymond Y. K. LAU is an Associate Professor in the Department of Information Systems at City University of Hong Kong. Dr. Lau has worked in the ICT industry and the academia for over twenty-five years. He is the author of over 100 refereed international journals and conference papers. His research work has been published in renowned journals such as ACM Transactions on Information Systems, IEEE Transactions on Knowledge and Data Engineering, IEEE Internet Computing, IEEE Computational Intelligence Magazine, MIS Quarterly, INFORMS Journal on Computing,etc. His research interests include Social Media Analytics, Big Data Stream Analytics, and Information Retrieval. He is the associate editors of ACM Transactions on MIS and the editorial board member of Web Intelligence. Dr. Lau is a senior member of the IEEE and the ACM, respectively. He is also a life member of the Hong Kong Computer Society.
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